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Wise adapts to changing business landscape

"It's business as usual "but not as usual," said Jón Heiðar Pálsson, who heads sales and marketing at Icelandic company Wise Solutions, which has adapted rapidly to a very new working environment.

“Many elements in our everyday lives have changed due to the global Covid-19 crisis. Our sales and marketing activities at Wise Solutions are no exception, although developments have not been in quite the direction we expected. We have rarely been so busy here in sales and marketing,” he said.

Many of the systems that Wise provides are central to the workflows of seafood production, dispatch and sales around the world, and the company’s customer base continues to expand around the world.

“The solutions that Wise has to offer provide a powerful dashboard overview for administration – a key component for successful management. Power BI, Wise Analyzer, Cubes and SharePoint are tools that will help you with daily operation and analysis,” he said.

“It is important to make use of available software systems and realise their full potential. Current digital developments bring endless possibilities while paperless accounting further emphasises environmental awareness and a positive future direction in business development. Automation and real-time registrations along with detailed knowledge of your status on debts, loans and inventories can play a major role in effective corporate operations, and can indeed prove vital during times of restraint.”

"Projects are piling up and the company is expanding, with new staff members joining the Wise team and contributing to the growth of the company. A big part of this expansion is thanks to the way we have been able to develop, adapt to change and evolve during the current pandemic,” Jón Heiðar Pálsson said.

Wise CEO Jóhannes Helgi Guðjónsson commented that a key part of meeting customers, the usual conferences, conventions and other meetings this year, have all either been cancelled or postponed – including the Icelandic Fisheries Exhibition, where Wise is a longstanding participant.

“The annual events such as the seafood exhibitions in Brussels, Boston and the Iceland Fisheries Exhibition are occasions that we look forward to every year,” he said.

“We would normally be able to meet our customers and partners at these events as well as connect with potential new clients. In the light of recent circumstances, some adaptation or change was needed.”

If you are interested in exhibiting, sponsoring, attending or speaking at 2021 IceFish please call +44 01329 825 335 or email info@icefish.is.

International sales:

Diane Lillo Tel. +44 1329 825 335 or email dlillo@mercatormedia.com

Icelandic sales:
Birgir Ížór Jósafatsson Tel: +354 896 2277 birgir@icefish.is or Bjarni Thor Jonsson GSM: +354 896 6363 bjarni@icefish.is

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