Marine Stewardship Council
The MSC's fishery certification program and seafood ecolabel recognise and reward sustainable fishing. They are a global organisation working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood.
The MSC runs an exciting and ambitious program, working with partners to transform the world's seafood markets and promote sustainable fishing practices.
The MSC's credible standards for sustainable fishing and seafood traceability seek to increase the availability of certified sustainable seafood and the distinctive blue ecolabel makes it easy for everyone to take part.
The MSC has developed standards for sustainable fishing and seafood traceability. Both standards meet the world's toughest best practice guidelines and are helping to transform global seafood markets.
They offer fisheries around the world a way to be recognised and rewarded for good management. By working in partnership with sustainable fisheries to create a market for sustainable seafood, other fisheries are incentivised to change their practices.
The MSC has joined forces with some of the world's leading retailers, brands and seafood businesses to help them meet customer expectations and increase their sustainable seafood offer. Many have placed the MSC at the centre of sustainable seafood policies.
Meet the Marine Stewardship Council on their stand in the UK Pavilion, at the Icelandic Fisheries Exhibition 2011.